Technical & Product Strategy for Early-Stage Founders
I bring clarity to early-stage chaos by helping founders turn ideas into practical product and technical plans - blending design, engineering, and growth strategy to avoid costly mistakes and build the right thing first.
What I Offer
Product Clarity
Materialise your ideas into clear, actionable product plans. Understand what’s essential, what drives value, and what can wait.
Technical Architecture
Build foundations aligning with your constraints and goals. Avoid over-engineering while keeping room for future growth.
Risk Avoidance
Avoid costly mistakes in tech choices, feature priorities and execution to save your time, money and momentum.
Hiring & Leadership
Make smart hiring and structural decisions to support your tech solution without unnecessary complexity.
Design & UX
Support your vision with natural, frictionless experiences that users trust and engage with long-term.
Growth Strategy
Embed traction and positioning into your product from day one. Let growth emerge by design - not chance.
Why Founders Work With Me
I’ve been through the chaos myself - launching products, making painful mistakes, and discovering the difference between looking busy and actually growing. With hands-on experience across software engineering, design, product, and marketing, I understand how these pieces fit together. My goal is to help you sidestep the over-engineering, bad hires, and misplaced effort that held my earlier ventures back - so you can move faster, smarter, and more agile than I ever did.
How I Work
1) Understand
We outline your idea, constraints, and goals. We discover what’s driving the vision and uncover the real problem you’re trying to solve.
2) Clarify
We refine everything into a defined product with technical direction.This is where noise disappears, and a clear path forward starts to take shape.
3) Architect
We design the systems, flows, and structure that you really need. You get foundations that support speed today while still preparing for tomorrow.
4) Accelerate
You move forward faster when there's a clear, actionable plan with no wasted effort. You leave with confidence and clear direction to execute immediately.
Who I Work With
I work with early-stage founders who are forming ideas, navigating uncertainty, and attempting to make the right decisions with limited time and budget. Whether you need clarity, grounded technical judgment, or guidance through the noise, this is where I work best. I help founders who want to move fast, stay lean, and build with intention.
My Story
I became a software engineer because I enjoyed turning ideas into something real.That curiosity evolved into a passion for business, pushing me into marketing, UI design, and entrepreneurship to understand how these ideas thrive. I've made mistakes, overbuilt the wrong things, and chased polish that didn't drive growth. Now, I help founders channel their passion into focused, successful products without repeating the detours that slowed me down.